"Time kills all deals" is a phrase you've probably heard if you work with a business development team. Now we're reflecting that phrase the win probability that we suggest for leads in our Pipeline product.
We've made the suggested win probability smarter by adding a decay formula that will reduce the probability when the lead sits in a single status for extended periods of time. After a grace period of 1 week, the suggested probability will start to fall daily.
This will keep your revenue forecast more accurate and give you a more realisitic sense of your likelihood to win a lead.
Learn more about the decay formula here.